Brexit….herein / therein; the devil lies is in the name.
Banner headlines, “BREXIT”, was like PM David Cameron / Tory party was campaigning for BREXIT ?
The undecided voter went with the banner, the wrong banner !
The brand BREXIT won the day…..the whole campaign should have been emboldened “BRIN” or “Remain” or whatever.
Perspectives are more easily concluded in hindsight after the event, be that as it may, I do believe the “branding” BREXIT, was a self goal, it went ghastly awry.
Why the referendum was called for anyway mid 2016, was it to pander to one man`s ego, seeking a Ms Thatcher like “boost” perhaps ?
Yoga Politics !